Havana, November 14, 2017
Habanos, S.A together with its exclusive Asia Pacific distributor “The Pacific Cigar Co, LTD” launches Trinidad La Trova (52 ring gauge x 166mm length), an innovative and exclusive production designed especially for the “La Casa del Habano” network of specialist stores.
Trinidad La Trova (52 ring gauge x 166mm length) is made "Totalmente a Mano con Tripa Larga" - Totally Handmade with Long Filler - and their leaves are specially selected from the Vuelta Abajo* region in Pinar del Río*, Cuba*, the best land in the world for growing tobacco. To manufacture this product, expert Cuban torcedores –cigar rollers– work painstakingly to create a meticulous and exquisite cigar that meets the expectations of the most discerning and demanding Habanos smokers.
Trinidad is the brand that pays tribute to the town of Santísima Trinidad, a unique place located on Cuba’s south coast, declared a World Heritage site by UNESCO. The brand was made available to smokers around the world in 1998, always in very small quantities. Later on, Trinidad changed its brand image to modernize it and align it with the extraordinary quality of its Habanos. Today, these premium cigars are manufactured at the Francisco Donatién Factory in Pinar del Río*, the region renowned for producing the world’s best tobacco.
This new release is an unprecedented vitola in the brand (“Cañonazo Especial”), only used previously in the 2011 Limited Edition, Cohiba 1966. With this world presentation, the Trinidad brand continues to show a clear commitment to strengthening its range of heavy ring gauge Habanos, joining its other two offerings, Trinidad Vigía (54 ring gauge x 110 mm length) and Trinidad Topes Edición Limitada 2016 (56 ring gauge x 125 mm length).
The Habanos, S.A. global launch forms part of its strategy of offering each year new and exclusive products available only at La Casa del Habano, the network of retail stores under franchise specialising in the sale of Habanos. These exclusive establishments provide the most discerning smokers the chance to enjoy the universe that surrounds these prestigious cigars and stand out for offering the best personalized service, where Habanos enthusiasts can purchase and experience unique tastings in elegant meeting spaces. Currently, there are more than 145 luxury stores, present in 65 countries.
The world presentation of the Trinidad La Trova (52 ring gauge x 166mm length) will be held simultaneously in 8 different points of sale. More specifically, in seven Casa del Habano stores located in Bangkok and Chiang Mai, in Thailand; Hong Kong, Macao and Taipei, in China; Kuala Lumpur in Malaysia; and Tokio in Japan. But also at the Cohiba Atmosphere space in Bangkok.
For more information regarding the Trinidad brand, La Casa del Habano specialist stores or the Cohiba Atmosphere space, please see: https://eshare.yr.com/fl/1hoaAEahne
Corporación Habanos, S.A.
Corporación Habanos, S.A. is the world leader in the commercialization of premium cigars both in Cuba and the rest of the world. It has a network of exclusive distributors present in five continents and in over 150 countries.
Habanos, S.A. commercializes 27 Premium brands made ¨Totalmente a Mano ¨-Totally Handmade - under the Protected Appellations of Origin (A.O.P.), including important brands such as Cohiba, Montecristo, Partagás, Romeo y Julieta, Hoyo de Monterrey and H. Upmann, among others. After over 200 years, Habanos continue to be made Totalmente a Mano - Totally Handmade and have been a benchmark for the entire world ever since.
*Protected Appellations of Origin
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